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The Aboriginal Multi-Media Society’s radio division has expanded its reach across Alberta—again.
On Thursday last week a new 100,000-watt transmitter in Grande Prairie started blasting CFWE-FM, Alberta's Best Country Variety and Indigenous Voice, at 105.7 FM.
Current reports say CFWE-FM is now reaching as far as Tumbler Ridge in B.C. to Peace River, Valleyview and south of Fox Creek.
“I’m really excited,” said CEO Bert Crowfoot of CFWE-FM’s new coverage area in northern Alberta.”
Grande Prairie is one of the major cities in the north. “Our goal from the beginning was to provide coverage for our Indigenous people all across northern Alberta.”
“It’s taken a while,” Crowfoot said. “It’s kind of like a landslide. It trickles slowly and then this last little while it’s been really, really coming down.”
The Grande Prairie transmitter project is just the latest development in the master plan for radio at AMMSA, Windspeaker.com’s parent organization. Grande Prairie comes just weeks behind the launch of the new station CJWE 88.1 FM in Calgary.
Future plans for radio coverage include High Level for Edson area, Red Deer, Medicine Hat, and Lethbridge.
“I really love the mix,” said Crowfoot of the station’s programming. He said he’s a classic country guy with Hank Williams and Patsy Cline as favorites.
“We play some of that really gold country in the morning… I love the variety… I have friends in St Paul tell me that they love the music and every now and then a powwow breaks out,” he laughs.
If you are not in CFWE-FM coverage area—yet—Listen Live online athttp://www.cfweradio.ca/player/
For Calgary’s CJWE 88.1 Listen Live at http://www.cjwe.ca/player/